Get inspired and create: the best books on entrepreneurship
Entrepreneurship could be defined as the process of designing, structuring, launching, and managing a new business, starting with a small company seeking to sell a product, service, or process, assuming the risks involved in order to generate profits. Furthermore, entrepreneurship is a phenomenon that requires creativity, leadership, innovation, and teamwork.
This activity is so delicate because of all the obstacles that these small business owners are forced to overcome to achieve their goals.: lack of financing, poor economic decisions, lack of market demand, among others. If you want to start your own business or understand how major brands have done it, we've got you covered with a list of the best books on entrepreneurship.
Best books on entrepreneurship
Blue Ocean Strategy (2015), by W. Chan Kim and Renée Mauborgne
We are looking at a book that has sold millions of copies over the years. In it, the authors challenge everything readers think they know about running a business. Updated with new insights, the book argues that the fierce competition entrepreneurs face is like a bloody ocean of rivals fighting for ever-smaller profits.
To write his book, the author draws on 150 strategies applied to more than 30 business sectors for at least 100 years. During his research, The authors realized that lasting success does not originate in battles fought against competitors., but in finding spaces of opportunity in unexplored markets.
Quotes by W. Chan Kim
- "Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because, rather than focusing on outperforming the competition, it focuses on making it irrelevant by generating a leap in value for buyers and the company, thereby opening up a new, uncompetitive market. Value innovation places the same emphasis on value."
- "Competition is only good up to a point. When supply exceeds demand."
The Lean Startup Method: How to Create Successful Companies Using Continuous Innovation (2013), by Eric Ries
This is a new approach that companies are applying to the creation and sale of their products. But to get there, The author begins by defining what a "startup" is., being an organization dedicated to creating a product, service, or process under extreme conditions. Whether it's an individual working out of their garage at home or a company ranked by the ForbesWe all need to learn to deal with uncertainty.
In this sense, startups have become experts at managing their resources, whether human or material, valuing both capital and the creativity and knowledge of their collaborators. But how does all this work? Well, It involves implementing various practices that shorten the product development cycle., measuring the actual process and understanding what customers want.
Quotes by Eric Ries
- "It's a very paradoxical thing. We want to think big, but start small. And then scale quickly. People think of trying to build the next Facebook as trying to start where Facebook is today, as a major global presence."
- "Our education system isn't preparing people for the 21st century. Failure is an essential part of entrepreneurship. If you work hard, you can get an 'A' or lower, but in entrepreneurship, that's not how it works."
Good luck: keys to prosperity (2020), by Álex Rovira
This is a self-help and personal development book that It delves into the principles necessary for anyone to be able to achieve success and prosperity.The volume makes it clear that this quest must be done consciously and sustainably, while the author explains how good luck is not a result of chance, but rather the result of attitude, preparation, and appropriate decision-making.
Rovira suggests that everyone can create their own good luck, as long as they work with discipline, perseverance, and a positive mindset. The volume addresses all these issues with a close approach, providing readers with various tools to transform difficulties into opportunities for development, building a path to abundance based on perseverance.
Quotes by Alex Rovira
- "Often the best innovations are created by angry people. Then let's use the energy of anger to improve what needs to be improved."
- "Many times (not always, of course) it's not that we don't have time. It's that we don't feel like it. Or we just don't feel like it."
From zero to one: how to invent the future (2015), by Peter Thiel
This book comes with a premise that has been seen before, but said so eloquently that it is difficult to ignore: If you're going to copy the greats, it's because you haven't learned from them.According to the author, the next geniuses of innovation won't be those who create the next Facebook, Microsoft, or Google, but rather those who see empty markets as an investment opportunity and make it profitable.
The author claims that doing the same thing as everyone else only creates a kind of horizontal progress, while creating something goes from zero to one, vertically: If you make a typewriter and then design a hundred copies of it, it will be vertical progress., whereas if you create a word processor, the message will be understood. This book is about how to apply his theory.
Peter Thiel Quotes
- "The secret to success is not avoiding problems, but developing the ability to solve them quickly."
- "You must have the courage to follow your instincts and your visions, even when the world seems against you."
- "The big business "They are not created by increasing the level of competition, but by escaping it altogether."
Start with Why: How Great Leaders Inspire Action (2018), by Simon Sinek
Simon Sinek is responsible for creating a title that has quickly become a modern classic, as it is the basis for one of the most-watched TED talks in history. For the author, The most important thing about entrepreneurship is not what you do, but why you do it., as learning to ask the right questions is essential to building an inspiring business.
On the other hand, it is through these questions that small business owners can generate innovative projects and attract collaborators committed to their vision. In this sense, The writer addresses how to create those reference frameworks that lead an organization to achieve its goals..
Simon Sinek Quotes
- "If you want to be a great leader, remember to treat everyone with respect, at all times. First, because you never know when you might need help. Second, because it's a sign that you respect people."
- "Spending too much time focusing on the strengths of others makes us feel weak. Focusing on our own strengths actually makes us strong."
Pre-suasion: A revolutionary method to influence and persuade (2017), by Robert Cialdini
Persuasion is a highly valued skill in all types of businesses, from startups to multinationals. But, What are those elements of the community that allow an individual to conquer the masses?What are the most fundamental moments in a negotiation? And finally, what differentiates an eloquent communicator from a true persuader?
To answer all these questions, Robert Cialdini uses the scientific rigor and the ability to disseminate that characterize him so much, explaining how to capitalize on the time leading up to the transmission of a key message. It's precisely at this point that the audience is most receptive, and the marketer is able to influence their final decision.
Quotes by Robert Cialdini
- "People just tend to follow the lead of what others are doing."
- "Reciprocity is a powerful persuasive tool in the art of persuasion."
How to Build a Storybrand: Clarify Your Message So People Listen (2017), by Donald Miller
Ah!, the storybrand!: a quasi-magical item that, if used correctly, can sell millionsThis story-building process is a proven success factor., but it must be executed masterfully. Its purpose is to tell potential customers what the differential value a company offers is, and why they should choose that option over any other.
This book offers an interesting message to all entrepreneurs who are learning how to communicate their message, both inside and outside their company. It is perfect for those who work in areas such as marketing or communication focused on SEO.
Donald Miller Quotes
- "I never liked jazz because it doesn't solve problems. But one night, I was outside the Bagdad Theater in Portland when I saw a man playing the saxophone. I was there for fifteen minutes, and he didn't open his eyes."
- "It's always the simple things that change our lives. And these things never happen when we're looking for them. Life will reveal the answers at its own pace. You feel like running, but life is a walk. That's how God does things."
