Good luck: keys to prosperity, by Álex Rovira and Fernando Trías de Bes

Good luck: keys to prosperity is a medieval fable with a focus on personal growth and philosophy. The work was written by Spanish businessmen, economists and authors Álex Rovira and Fernando Trías de Bes. It was published for the first time on October 1, 2019. Since its launch, it has had a great international impact, being published in 52 languages.

Likewise, has achieved unprecedented success in Spanish literature, selling more than nine million copies in just two years., and receiving the award for the best book of the year in Japan in 2004 unanimously from critics, the public and professionals in the publishing sector. Good luck: keys to prosperity is, without a doubt, an example of originality and marketing.

Synopsis of Good luck: keys to prosperity

Merlin, the creator of the pursuit of luck

The book, barely 106 pages long, contains the story of an adventure. The journey begins a long time ago, in a distant kingdom. Marline, the most powerful wizard of all, He summoned the knights to announce thatIn seven nights, in the Enchanted Forest, a magic clover will be born. This is a one-of-a-kind four-leaf clover, special no matter how you look at it.

Its function is to grant unlimited luck to the person who owns it. However, all gentlemen are aware that finding a small clover in such an extensive forest could represent an insurmountable challenge, just like searching for a needle in a haystack. Who among them will be able to accept this challenge? And when he does, could he find the precious herb?

The legend of the magic clover and its philosophy

Álex Rovira and Fernando Trías de Bes have commented on several occasions that their intention with this book was to create something that everyone could read.: children, teenagers and adults who carry their inner little ones. Through simple language and a typical medieval adventure story, the authors explore various philosophical and psychological aspects of human behavior.

This book has become a reference for those who seek to understand and apply the principles that lead to success and prosperity in life. Through a simple but profound fable, the authors invite readers to reflect on the factors that influence luck and how it can be improved so that it never fails. Is this possible?

Sid and Nott's determination

After Merlin's summons, The knights Sid and Nott accept the mission and embark on a complicated adventure. During this, both characters discover that good luck is not something that simply happens, but is built through the creation of favorable conditions and conscious action in response to them. To clarify their position, the writers determine what the keys to prosperity are and how it can be achieved.

Keys to Prosperity

Preparation

One of the key messages of the book is that good luck does not come by chance.. You need to be prepared and willing to recognize opportunities when they present themselves. Constant preparation and continuous learning are essential.

Create Opportunities

Unlike luck, which is random, good luck is created. The authors emphasize the importance of creating one's own opportunities rather than waiting for circumstances to be perfect.

Perseverance

Good luck requires effort and dedication. Sid, one of the protagonists, teaches that perseverance and tenacity are essential to achieve the objectives set.

 

Favorable Environment

For good luck to flourish, it is crucial to create a conducive environment. This involves surrounding yourself with supportive people and working in an environment that encourages growth and development.

Self confidence

Self-confidence is vital to take advantage of the opportunities that arise. Believing in one's own capabilities and vision for the future allows one to make brave decisions. and move forward with determination.

Social impact of good luck: keys to prosperity

Since its publication, this book has caused a publishing revolution. Its practical approach and accessible storytelling have resonated with readers of all ages and walks of life. The work is not only presented as a guide to improving personal prosperity, but also offers valuable lessons for the professional and business field, perfect for future entrepreneurs.

The problem with the moral of Good luck: keys to prosperity

While it is true that the message of the book is highly positive, that it could inspire millions of people around the world and that the story is clearly readable, falls short in terms of its philosophical approach. Good luck does not take into account different social classes, and the economic, environmental and educational contexts that are perceived as a result of them.

The work is supposed to cover the keys to human prosperity, but skips years of social studies about inequality of opportunity because of the economic position of each class. Consequently, this fable, although aesthetic in its narration and encouraging in its message, creates a moral that is not very credible.

About the authors

Alex Rovira

He was born on March 1, 1969, in Barcelona, ​​Spain. He graduated in Business Sciences, a career thanks to which he led seminars on Innovation, Change Management, Talent Management, People Management and Creative Thinking for senior management of companies and/or NGOs. Likewise, he has worked as an international lecturer and consultant, as well as an economist and writer.

Fernando Trias de Bes

He was born in 1967, in Barcelona, ​​Spain. He dedicates himself to the economic sector as much as to literature. Throughout his career He has written screenplays, essays, literature, non-fiction books and other genres. Likewise, he is a regular contributor to the supplement Dinero of the newspaper La Vanguardia, The weekly country and in the Diary NOW.

Other books by Álex Rovira

• The Inner Compass (2003 and 2005);
• The Seven Powers (2006);
• The Labyrinth of Happiness (2007);
• The Words that Heal (2008);
• The good life (2008);
• The Last Answer (2009);
• The Good Crisis (2009);
• The benefit (2010);
• A heart full of stars (2010);
• The forest of wisdom (2011);
• The treasure map (2011);
• The light of Alexandria (2012);
• The life you deserve (2013);
• Joy (2017);
• Stories to love you better (2018);
• Love (2019);
• Stories for happy girls and boys (2019)

Other books by Fernando Trías de Bes

Non-fiction works

• Lateral Marketing (2003);
• Good luck in co-authorship (2004);
• The time seller (2005);
• The entrepreneur's black book (2007);
• The man who changed his house for a tulip (2009);
• Innovate to win (2011);
• The big change (2013);
• The reconquest of creativity (2014);
• The forbidden book of economics (2015);
• Exceptional Beings (2016);
• The Nash Solution (2020);
• The seven keys in co-authorship (2020)
• A different history of the world (2021)

works of fiction

• absurd stories (2006);
• Words under the sea (2006);
• The sound collector (2007);
• The story that writes me (2008);
• One billion mussels (2010);
• Red (2012);
• I am like this in co-authorship with Tomás Navarro (2019);
• The procedure (2019);
• Seven stories for a lifetime (2023)

Film scripts and theater texts

• The great invention (2014);
• An immense pleasure (2016);
• The procedure (2018)