In the heart of Zaragoza, the Casa de los Morlanes becomes the stage for a unique exhibition this summer: “365º” by Eugenio RecuencoUntil August 17, visitors can delve into the creative universe of the renowned Madrid-based photographer, known for his innovative approach to images and visual narrative.
The exhibition brings together a selection of 136 photographs These are part of a larger project of 365 images, as many as there are days in a year. Far from being a simple chronological overview, the exhibition encompasses all kinds of scenes and messages, discussing history, culture, and everyday experience through a very personal artistic language.
A look at the everyday and the historical
Recuenco proposes in each photograph a self-sufficient scene loaded with meaning, a small fragment of reality frozen in time. These snapshotsSet in a small space reminiscent of a diorama, the exhibitions feature everything from recognizable historical scenes and homages to popular culture to brief autobiographical stories. The collection invites us to reflect on the beauty, absurdity, and irony of everyday human actions.
One of the characteristic aspects of the exhibition is its triple reading levelIn the foreground, the carefully crafted and imaginative aesthetic draws the viewer's attention; a second level invites us to discover details, symbols, and recurring nods, such as the calendar hidden in each image; and finally, a third level reveals the author's intentions, whether critical, humorous, or intimate.
All scenes have been constructed without digital retouching.Recuenco and his team—composed of 120 models and 300 technical collaborators—have invested more than eight years in developing the project. The result is a collection that, despite its complexity, retains an aura of craftsmanship and authenticity rarely seen in contemporary photography.
An internationally recognized production
"365º" is not an exhibition that has gone unnoticed. Since its premiere in 2018 at the Tomás y Valiente Art Center in Fuenlabrada, it has visited important cities such as Berlin, Shanghai, Taipei and Istanbul, consolidating Recuenco as an international reference in staged photography.
The staging in Zaragoza includes for the first time original sets and objects used in the taking of the photographs —from oversized robots to props—offering the public a more immersive and educational experience of the artist's creative process. Visitors can also see a “making of” video which documents the meticulous preparation and filming of each image.
The opening ceremony was attended by Natalia Chueca, Mayor of Zaragoza; Sara Fernández, Minister of Culture, Education and Tourism; in addition to Eugenio Recuenco himself and the commissioner Paz OteroDuring the presentation, the city's commitment to contemporary culture was underscored, highlighting the importance of welcoming international artistic proposals.
Eugenio Recuenco: career and references
Born in Madrid, Recuenco began his artistic career through large-format painting before turning to photography. His talent has been recognized in prestigious international magazines such as Vogue, Vanity Fair and Madame Figaro, as well as in campaigns for major brands such as Nina Ricci, Yves Saint Laurent and Sony.
Throughout his career, he has received outstanding awards such as the Golden Lion at Cannes, the Bronze Sun at the Ibero-American Festival of Advertising Communication Sol y el ABC National Photography AwardHe was also responsible for the iconic Lavazza calendar in 2007, and his short film "Essence of Seduction" garnered awards in Spain and Mexico.
The exhibition "365º" is Recuenco's most personal work to date, consolidating his role as a pioneer in the development of conceptual and staged photography in Spain. The artist himself points out that this collection is not intended to change the world, but rather to offer a sincere and, at times, playful look at everyday reality.
Those who visit the Casa de los Morlanes will be able to experience a unique visual experience that combines craftsmanship, creativity and reflection on the human through photography, enriched by original stage elements and audiovisual materials that reveal the secrets of the creative process.
